Case study 4 Essay Example | Topics and Well Written Essays - 750 words

Case study 4 - Essay Example The need to offer new services is now paramount to the club in order to remain competitive. Adding social activities that focus on satisfying the adult population is fundamental in recruiting members. It is noted that the extent of spending power among adults is higher. However, transparency is important because club members have a feeling of attachment (Moore, 2014).Consequently, this initiative would aid the organization attain their financial objectives. With the golfing season only occupying a small period of the year, these new facilities will attract new adult members. As a result, the club will remain operational throughout the year. In addition, many adults prefer clubs that would enable them to socialize. Addition of facilities that enhance the socialization process will attract the adult population (Lee, Yao, Mizerski& Lambert, 2015). A significant proportion of adults spend most of their time advancing their careers. They have limited time with their families, especially children. Addition of children facilities would encourage these adults to come along with their families. For instance, creating children playground equipped with bouncing castles, children water sports and others resources would offer incentives for parents to come with their children to the club. Parents consider the advice of their children as important when choosing a club. If the child did not enjoy his experience in the club, chances of the parent bringing her back to the club are reduced. In some instances, provision of baby care facilities would also be an added advantage. The approach will help those parents who have meetings or want to schedule meetings in the club to do so with a surety that their children are safely. This will offer the club an avenue through which they can increase their membership (Lee, Yao, Mizerski& Lambert, 2015 ). The results of the research indicate that the dissatisfaction rate was a major concern for the club. The rate of